exas is the land of trucks, so Chevrolet chose the Texas State Fair as the venue to make several announcements about its truck program. The 2018 model year is the centennial year for Chevrolet trucks, and the bowtie brand is going to commemorate the anniversary with a few select models, special programs for owners, specially branded merchandise, and a Chevy Trucks Centennial Celebration on Dec. 16, 2017 — back in Texas, of course.
Trucks are a critical piece of the puzzle for Chevrolet and GM, which must be the reason for a 100-day Centennial Celebration for Chevy Trucks.
Kickoff Event at Texas State Fair
The 100-day celebration commenced with several important announcements at the opening of the Texas State Fair, which runs from Sept. 29 to Oct. 22 in Dallas. Chevy has long had a big presence at the annual event, with the Chevrolet Main Stage free concert series and a popular ride-and-drive experience. Add Texas’ appetite for trucks, and the venue meshes with the message. Highlighting the Chevy presence will be a customized 1967 C-10 pickup that will make its way to SEMA later in October.
“The Chevy Trucks Centennial is a huge milestone for us and is equally important to our customers,” said Sandor Piszar, Chevrolet trucks’ advertising and marketing director. “That’s why we will be celebrating 100 years of Chevy trucks over the course of the next 100 days. It’s important that we share this celebration with our loyal customers who have helped us achieve this accomplishment.”